GUERILLA MUSIC MARKETING HANDBOOK

"Welcome to a new way of promoting your music. For decades, aspiring musicians thought the only legitimate route to success was landing a recording contract with a major record label. The times have definitely changed. The Internet and low-cost recording technologies have created a huge do-it-yourself music movement. Unfortunately, thousands of aspiring songwriters and band members still believe the road to widespread recognition can only be traveled through a record deal"! 

I liked this book because the writer has an old-school approach.... the only way you can make it as a musician is by getting your hands dirty and marketing yourself.  Yes, a record deal would be cool but how often does this happen ?